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Education Program Outlines GRLab
produces over a hundred seminars around the world each year both for public conferences
like Comdex, Folio and VisComm and for private clients of our Media
Technology Education Programs.
INTERACTIVE PUBLISHING WORKSHOP
Top executives at publishing and printing firms on three continents have attended Jack
Powers' private Interactive Publishing Workshops to learn about interactive media and the
future of communications. In the very intensive and interactive workshop, you'll get a
comprehensive overview of the new media revolution and learn some important analytical
tools that will help you sort through your interactive options.
You will learn:
- about the three forms of new media.
- the six advantages of interactive publishing.
- how new media is like old media.
- how "content" is not enough to make a successful interactive publication.
In Part Two, you'll apply what you've learned to case studies of actual publications
available in class.
PART TWO: CASE STUDIES IN NEW MEDIA
In this collaborative portion of the Interactive Publishing Workshop, you'll see some
interesting new media publications that illustrate some of the benefits and drawbacks of
electronic publication. Using the methodology taught in Part One, we'll rate the key
features of each publication and discuss what's good-and what's bad-about each.
You will learn:
- what makes a successful interactive publication.
- how other publishers have solved new media problems.
- how to think critically about electronic publishing.
MASTERING THE INTERNET
AND THE WORLD WIDE WEB
With hundreds of thousands of information providers and tens of millions of readers,
the Internet is the world's fastest-growing communications medium. In this in-depth
tutorial and live demonstration of the network's key features, you'll learn how the
Internet works, who uses it and how corporate, commercial and government publishers can
take advantage of this instantaneous, international communications tool.
You will learn:
- about traditional Internet features like email, file transfer, Archie and Veronica.
- how the World Wide Web has transformed the net from an academic to a commercial
environment.
- how companies are using the Web to develop on-line communications, commerce and
communities.
- how much it costs and what it takes to bring your company onto the net.
COURSE
OUTLINE
Morning
- The Geography of the Internet
- Commercial Access and Changing Demographics
- Legacy Systems: Unix, ftp and the VT-100
- HTTP, HTML and the World Wide Web
- On-line Multimedia Options
- Who's Who On-line
Afternoon
- Finding Your Way on the Web
- What Works and What Doesn't
- Sales & Marketing Trends
- Design and Production Issues
- The Nuts & Bolts of Getting On-Line
- Managing the Internet
- On-line Futures
ON-LINE ADVERTISING:
SALES AND MARKETING IN CYBERSPACE
Tens of millions of people are dialing-in and logging-on to commercial on-line
services, the Internet and the World Wide Web. Smart advertisers are developing
interactive marketing strategies to reach this attractive new audience with on-line ads
that don't just pitch the product but take the order and even deliver the goods.
You will learn:
- how commercial on-line services like America On-Line, CompuServe and Prodigy are
incorporating ads.
- what important new services like AT&T's Interchange and the Microsoft network are
planning.
- about the advantages of Internet sites and World Wide Web home pages.
- how advertising is evolving into a global, interactive direct response system.
Course materials from the most recent public
presentations of this session are available in the EP Seminar Gallery.
CD-ROM PUBLISHING OPPORTUNITIES
From simple text and graphics archives through to complex multimedia books on disk,
CD-ROM publications are re-defining the reading experience for millions worldwide. How do
CD-ROM publications work? What do they cost to buy and to produce? And where do they fit
into the graphic communications landscape. This overview session covers technical
developments like CD-R, Internet/CD hybrids and multimedia data types as well as business
issues like marketing channels, pricing models and the trends toward virtual reality CDs. Course materials from the most recent public presentations of
this session are available in the EP Seminar Gallery.
PUBLISHING CATALOGS ON CD-ROM
Last year, almost 13 billion paper catalogs were printed in the U.S, almost 50 catalogs
each for every American man, woman and child. As the costs of paper and postage continue
to rise and catalog clutter reaches critical proportions, merchandisers are turning to
multimedia CD-ROMs to pitch the product and book the order more efficiently and more
effectively. In this overview of CD-ROM catalog developments, you'll see examples of both
business-to-business and consumer books on disk.
You will learn:
- what business-to-business catalogers are developing more customized and timely products
on disk.
- why the average order size from consumer CD-ROM catalogs is greater than the paper
versions.
- which products sell best, and which features a CD-ROM catalog should offer.
- the nuts and bolts of disk creation and production.
- how the CD-ROM is being linked to the Internet for updates and transaction processing.
DIGITAL BOOKS: ON-LINE,
ON DISK, ON DEMAND
Far from being killed off by new media, the book is one of the biggest beneficiaries of
the Digital Revolution. Never before has it been so easy to compose, to print and to
deliver paper books, and the new multimedia books on the Internet or on CD-ROM are
expanding the idea of the book beyond ink and paper. In this in-depth discussion of the
book in all of its forms, you'll hear about books printed on demand, books delivered over
the Internet, books with video and audio illustrations and books that you can buy by the
page.
You will learn:
- how demand printing has eliminated the idea of the minimum press run and the
out-of-print book.
- how digital books are delivered worldwide via telecom networks.
- what advantages multimedia books on CD-ROM have over paper books.
- how some publishers are selling books "by the page."
- about the database alternatives for expanding your paper books into digital formats.
MULTIMEDIA DATABASES:
MANAGING TEXT, IMAGES & TV
As all media goes digital, producers and consumers of graphic communications need tools
for storing, managing and retrieving electronic text, images and video. This seminar
describes the alternatives database approaches for new media, outlines the key production
and design issues, and discusses the benefits and costs of a strong multimedia database
strategy. Course materials from the most recent public
presentations of this session are available in the EP Seminar Gallery.
KEYNOTE ADDRESS:
THE CREATORS RULE
All the exotic new media technologies-from desktop publishing to demand printing to
CD-ROMs to the World Wide Web-have one thing in common: they put the creator in charge. By
eliminating dozens of steps, hundreds of people and thousands of dollars between the idea
and the publication, new media exalts the writer, the illustrator, the photographer, and
the designer-all the idea people who are no longer bound by the constraints of
three-dimensional production. Tomorrow's communicators will have more opportunities to
inform, entertain and persuade and more tools with which to reach their audiences.
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