THE JOURNAL OF THE INTERNATIONAL INFORMATICS INSTITUTE
IN3.ORG/Courseware

SOCIAL MEDIA MARKETING STRATEGIES:
MAKING SENSE OF FACEBOOK, TWITTER AND LINKEDIN

INTERACTIVE WORKSHOP / FRIDAY, OCTOBER 16, 2009 / 10:15 to 11:30 AM
JACK POWERS, EDITOR, IN3.ORG

LIVE EVENT Customers are flocking to social networking sites like Facebook, LinkedIn, Twitter and others to connect with friends, share opinions and manage relationships. In this guided tour through the most important web communities, you'll learn the five key features of social media and see how they can be applied to the club experience. Through case studies and a highly interactive audience roundtable, you'll analyze how both owners and trainers can profit from these powerful new tools.


DIGITAL HEALTH & FITNESS TOOLS: HELPING YOUR CLIENTS TAKE CHARGE THROUGH TECHNOLOGY

INTERACTIVE WORKSHOP / SATURDAY, OCTOBER 17, 2009 / 11:00 AM to 12:30 PM
JACK POWERS, EDITOR, HealthcareNBIC.org

Your next mobile phone will track your workouts, monitor your diet, calculate cholesterol and calories, map and measure your biking route and even test your blood alcohol level. A wireless link will zap the data to your Google Health file, your doctor's office and maybe your insurance company. Explore the emerging future of innovative health and wellness technologies that support the digitally informed and empowered fitness customer ... and see how you fit in.


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ePatients: Healthcare Consumerism and the Internet

80% of U.S. adult Internet users have searched for health-related information on-line, half of them for data on prescription or OTC drugs. For 31 million patients, the Web is their first stop when considering health issues, and for patients with chronic conditions like asthma, diabetes and hypertension, interactive health applications delivered over the Web provide more than data, they support therapy.

Analyze the digital landscape, survey the important formats and sources, examine the key marketing, policy and ethical issues, and build an analytical framework to understand the emerging Internet healthcare environment. Browse session description.

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