Executive Education

Investing in Talent and Vision Custom seminars in interactive publishing, multimedia and the Internet for media professionals in advertising, publishing and direct marketing organizations Multimedia, CD-ROMs, digital printing, the Internet’s World Wide Web, interactive TV and other remarkable new communications technologies are transforming the advertising, publishing and direct marketing professions. Never before have we had so many new tools to reach our audiences so effectively, and never have we faced so many different challenges to the way we do business. GRLab Executive Education Programs help meet those challenges by developing a firm’s most important new media assets--its people. Successful media development relies on the brains, the vision and the talent of the people who conceive and produce compelling and profitable new communications products. Since 1982, the Lab has helped senior management at publishing and media companies around the world to understand, use and profit from new technologies. In the early days, we covered word processing, desktop prepress and computer graphics; today it’s online databases, optical publishing and network distribution. Our seminars and workshops for media professionals run the gamut from broad survey courses to hands-on workshops, from compact executive updates to comprehensive and highly interactive strategic planning sessions. We emphasize strong conceptual frameworks, rigorous critical analysis and a practical approach to applying technology to strategic business goals. We believe that the best way to comprehend the media landscape is to break it into manageable pieces--e.g. the three main forms of new media, the six advantages of interactivity, the three primary Internet functions--and to build on the students' careers-worth of experience to create a conceptual structure for understanding media. RECENT COURSES INTERACTIVE PUBLISHING WORKSHOP: CASE STUDIES IN NEW MEDIA A highly interactive case study course covering the whole range of new media forms, the workshop begins with a short overview of paper-, disk- and telecom-based formats and introduces the Lab’s six advantages of interactive media. Representative products are demonstrated and described, and attendees break into small groups to rate each case on a 12 point scale. The ratings are then reported to the group, discussed, debated and argued. The day closes with a summary and a checklist for analyzing new media projects. 20 to 30 attendees, one full day. MASTERING THE INTERNET AND THE WORLD WIDE WEB A hands-on course on business issues on the Internet, this session combines a brief overview of Internet history and geography with live demos of key concepts. The three main uses of the Internet are described along with the strategic opportunities, the sales and marketing issues and the production nuts and bolts of building a successful World Wide Web site. A guided tour of illustrative Web sites is capped off with discussions of the latest technologies like real time audio and virtual reality interfaces. 15 to 50 attendees with computers optional, one full day. ON-LINE ADVERTISING: SALES AND MARKETING IN CYBERSPACE A heavily illustrated tutorial course for sales and marketing professionals, this session provides a feature-by-feature analysis of the selling potential of new media. Examples of digital printing, CD-ROM and online products are presented and strategic issues like integrated marketing and customer database are explored. 10 to 50 attendees, one full day. ELECTRIC PAGES: THE FUTURE OF PUBLISHING IN THE INFORMATION AGE A short, information-packed tutorial on the full range of interactive formats, this seminar provides a common vocabulary and shared perspective to a firm’s management, marketing, creative and production employees. Company-specific examples and interesting multimedia presentations provide an upbeat opportunity to focus everyone’s attention and energies on new media options. 10 to 100 attendees, 3 to 4 hours. BUILDING A DIGITAL MEDIA INFRASTRUCTURE Designed for a broad creative and production audience, this seminar describes the development of structured multimedia databases as a prelude to entering the new media environment. The conversion of existing print formats is discussed along with guidelines for producing new information in re-usable digital form. 10 to 50 attendees, 3 to 4 hours. WRITING FOR CYBERSPACE ILLUSTRATING CYBERSPACE DESIGNING CYBERSPACE These three highly targeted seminars describe the new creative opportunities and constraints of interactive media, from copywriting and editing to drawing and painting to layout and desktop publishing. 5 to 25 attendees, 2 to 3 hours. OTHER POPULAR TOPICS MEDIA TECHNOLOGY TRENDS ELECTRONIC EDITING AND EDITORIAL UTILITIES COMPUTER GRAPHICS FOR PRINT NETWORK PUBLISHING OVERVIEW DIGITAL COLOR PUBLISHING AND PREPRESS ELECTRONIC PHOTOGRAPHY FOR PRINT CORPORATE PUBLISHING AND TECHNICAL DOCUMENTATION KODAK PHOTO CD IN PUBLISHING STOCHASTIC SCREENING AND HIGH FIDELITY COLOR SGML DOCUMENT DATABASES AND SQL DATABASE PUBLISHING FAX PUBLISHING OPPORTUNITIES DIGITAL DESKTOP VIDEO PEN PCS AND PDAS IN PUBLISHING NEW MEDIA OPPORTUNITIES... ...FOR MAGAZINE PUBLISHERS ...FOR HEALTHCARE MARKETERS ...FOR GRAPHIC ARTS FIRMS ...FOR CORPORATE PUBLISHERS WHO SHOULD ATTEND Publishers, editors, authors, graphic designers, media planners, sales representatives and sales managers, senior representatives of marketing and finance departments, marketing communications groups, computer support staff and human resources representatives. We recommend the widest possible attendance at Media Technology Education Programs to bring staff members in all parts of the company up to the same vocabulary and to a shared perspective on new media opportunities. COURSEWARE The seminars and workshops make extensive use of electronic slides, videotape presentations and computer-based samples of interactive publications to illustrate important points. Each program also includes student workbooks with additional material like the New Media Checklist, the Case Study Evaluation Forms and hard copy samples of new publications presented in the workshop. PROGRAM FEES Full day presentations: US$ 3,500 Half day presentations: US$ 1,800 Course materials are included. Travel and lodging expenses, computer and audio visual equipment rental and customized course materials are billed separately. Optional customization of any Graphics Research Lab course is available at an additional charge. For more information, contact Jack Powers, director Graphics Research Laboratory, Inc. 405 Fourth Street Brooklyn, New York 11215 USA PHONE +1 718-499-1884 | FAX +1 718-499-1970 EMAIL JPowersNY@aol.com WEB http://www.electric-pages.com/ Back to GRLab Company Information Copyright 1996 by the Graphics Research Laboratory, Inc. All rights reserved.