Wal-Mart Medical Clinics

Walmartpres1
At yesterday’s National Governors Association Winter Meeting in Washington, Wal-Mart president Lee Scott (at right) announced the opening of 50 new in-store clinics adding to the handful now run by RediClinic, a division of Interfit Health, a Houston-based firm. Interfit is backed by Revolution Health Group, the post-Time Warner venture of AOL founder Steve Case with a stellar board of tech-savvy directors.

As we wrote in Wal-Mart’s Tough Choices last December, the biggest employer in America faces the biggest employee healthcare problem, and Scott says he’s dedicating himself to getting state governments focused on realistic solutions — instead of the employer mandates they’ve been contemplating. But the most disruptive line from the speech is: “We’re making health care more affordable and accessible to our
associates.  And with the clinics, we’re using our business strengths
to do the same for our customers and our communities
.”

When Wal-Mart starts competing with ol’ Doc Welby, things will start changing.

MinuteClinic Retail Care: “You’re sick. We’re quick.”

Pricelist_1
The sign on the wall at Minneapolis-based MinuteClinic presents the price list for common medical procedures: $49 for a Sinus Infection, $59 for Wart Removal, $39 for a Pregnancy Test. Office hours are 8 to 8 weekdays, 8 to 4 weekends, no appointment necessary. The 90 square foot clinics are located in high traffic retail locations like Target, CVS and CUB Foods stores, usually with free parking. A nurse practitioner backed up by a proprietary evidence-based diagnosis and treatment system gets you in and out in 15 minutes, faxes your primary care physician a report, and accepts most insurance plans. If you have a medical problem not on the list — about 7% of walk-ins, says MinuteClinic — you’re referred to a primary care physician, urgent care center or emergency room.

Like a JiffyLube, the MinuteClinic does a few things, and does them efficiently and well. The company says that a Sore Throat visit — including prescription medication — costs about $62 and 30 minutes versus a primary care physician’s $109 and 90 minutes versus an emergency room’s $325 and God-know-how-many hours waiting time. Patients are satisfied: 50% are referred by friends, 40% to 45% are regulars, and the firm claims 4 complaints per 10,000 visits. Employers are satisfied: many companies actively promote MinuteClinics and even discount co-pays for employees.

Price transparency. Careful quality measurement. Evidence-based practices. Electronic medical records. 21st Century customer service. You know it’s a disruptive innovation when the first item on the agenda for the NAFAC urgent care physicians conference in April is:
"Are you threatened by the recent openings of clinics inside big-box retailers or chain drug stores in your community?"

Animated Digital Photos using FilmLoop

The future of the moving image takes an interesting turn in FilmLoop, a web photosharing service that creates an animated filmstrip of still photos that users can add to, comment upon and share over the Internet.

Here’s a film loop of screen grabs from IN3’s Healthcare Insurrection podcast:

By clicking on the FilmLoop, you can get the free app and add text comments to the loop. (I’m gun-shy of allowing readers to add their own photos, but that comes next.)

Video: Healthcare Insurrection

"In the U.S., 16% of GDP — 16% of the biggest economy in the world —
is spent on healthcare — on a system where the price for things is
secret, the quality goes unexamined, access is regulated by
bureaucrats, and customers have very little real choice." — Healthcare Insurrection

We previewed the new HeathcareNBIC video blog entry at the iBreakfast in New York Wednesday. See the video, read the transcript or leave a comment here on the blog.

Right-click to download the 18 megabyte video that describes the big picture in 6 minutes and 20 seconds. Pass it around. We’ll be converting to iPod video podcasts soon.

Video: Healthcare Insurrection: Money, Medicine, Expectations

Title_1

"In the U.S., 16% of GDP — 16% of the biggest economy in the world —
is spent on healthcare — on a system where the price for things is
secret, the quality goes unexamined, access is regulated by
bureaucrats, and customers have very little real choice." — Healthcare Insurrection

We previewed the new HeathcareNBIC video blog entry at the iBreakfast in New York Wednesday. See the video, read the transcript or leave a comment here on the blog.

Right-click to download the 18 megabyte video that describes the big picture in 6 minutes and 20 seconds. Pass it around. We’ll be converting to iPod video podcasts soon.

iBreakfast in NYC Feb 15

IbreakfastI’ll be moderating an investors’ breakfast on Wednesday, Feb 15 here in New York:

MEDICAL MARKETING OPPORTUNITIES
Wednesday, February 15, 2006, 7:30 – 10:00 am
New York, Peking Park – 40th btwn Park & Mad (100 Park Ave.)

How Digital Media Companies Can Profit from the Life Sciences Boom
Aging Baby Boomers, Biotech and dramatic innovations in healthcare management are creating an exploding marketplace for business development, IT management and online market and support products and services. Many of these are in New York and have become, in effect, the new Silicon Alley, as a business generator. This panel of pioneers and experts will share the secrets to cracking this marketplace.

Jack Powers, HealthcareNBIC.org
Sandra Holtzman, Holtzman Communications
Christian Mayaud, MD, Verticom Group
Sean T. Moloney, DramaticHealth
Jeremy Snyder, MedTerra
and others

Click here  to register.

The iBreakfast mroning meetings have been going on for over a decade, mainly in tech and media fields. This sessions should be very inteersting — even though  it starts before dawn.