“Thank You for Smoking” Typography

TyfstitleJason Reitman’s movie Thank You For Smoking is a fine adaptation of Christopher Buckley’s biting satire of a decade ago, the story of a tobacco lobbyist with a heart of gold. (I don’t remember the heart of gold part from the book.)  One of the best things about the movie is the opening credits, an animated homage to great cigarette pack typography: Futura, Copperplate, Cheltenham, Bodoni plus a handful of elegant scripts. Click on the image to watch the titles on the designer’s web site,  ShadowPlayStudio.com. Verdana, Arial and Georgia just don’t measure up.

Here’s the new new Hollywood: The director, 28-year-old son of Boomer auteur Ivan Reitman,  talks about his movie on his blog, maintains a MySpace page and posts videos on YouTube.