Webcast Q&A: Pervasive TV: Five Platforms for the Moving Image

Ptvx180The IN3 webcast seminar Pervasive TV: Five Platforms for the Moving Image is a broad survey of the state of video in the digital age.

If your got here through the webcast, welcome. Check out these questions and the user notes below, and add your own Qs, As or comments. If you’re just browsing by, join the discussion — and read about the webcast.

Early on you talk about the number of TV’s in the world and US.  Define
"TV."  And how many "screens?" — CP

The stat in Slide 3 — 215 TV set per 1,000 humans worldwide, 7.5 per 10 people U.S. — refer to actual old fashioned television sets, most with an antenna for receiving over-the-air broadcasts. That doesn’t count PC and laptop screens, mobile phone and iPod screens, digital signage or any other video monitor.

Those screens multiply the opportunities for viewership in pervasive TV; I don’t by how much. People talk about your PC a the Second Screen and the mobile phone as the Third Screen.

Television is literally "vision at a distance." Whether the signal comes live over the air, via cable, on DVD or over the Web, it seems to me that the experience of moving images with sound on a screen is the same.


In a poor country like ours, patients are peering into cameras for a far away
doctor to inspect the eye, diagnose and prescribe medicines over the phone. — CN

We only just touched on medical video with the Given Imaging Pill Cams. There are a lot of other video apps: medical diagnosis, remote patient monitoring, machine vision, surveillance and more. It’s a big topic, and it touches many fields.

In Slide 45-46, we describe the gap between market researchers’ high expectations for mobile video adoption versus survey of actual subscribers who aren’t impressed. Just today MediaPost moved the story Mobile Movies To Pick Up In 2008  reporting on an In-Stat projection that long form videos (30 minute or more) will "begin to gain traction" in 2008.

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