On Event Peeps: Time to re-write the manual on live events
This week I've got an article on EventPeeps.com (free reg reqd), the live event industry social network, with a list of five things to do during the recession to make trade shows and conferences succeed.
1. Air travel sucks, so fix it.
2. ROI dominates, so prove it.
3. Virtual meetings encroach, so out-dazzle.
4. Carbon scolds rule, so ante up.
5. Demagogues bluster, so head 'em off.
We all hate the aggravations and costs of travel, and there are people who think live events can be replaced by webinars and e-meetings. And recently, there's been a lot of noisy indignation from politicians and headline
writers about conferences, sponsorships and other corporate events
booked by financial firms before the Crash, prompting the U.S. Travel Association to churn out press releases and talking points (PDF) about the economic value of meetings, events and incentive travel.
Business is going to get worse before it gets better, but like they say, "When there's blood in the street, there's money to be made.