At the Movies: Happy Birthday, Helvetica

In honor of the fiftieth anniversary of the world’s most popular typeface, filmmaker Gary Hustwit is producing Helvetica, a documentary about …

… typography,
graphic design and global visual culture. It looks at the proliferation
of one typeface (which will celebrate its 50th birthday in 2007) as
part of a larger conversation about the way type affects our lives. The
film is an exploration of urban spaces in major cities and the type
that inhabits them, and a fluid discussion with renowned designers
about their work, the creative process, and the choices and aesthetics
behind their use of type.

film will be released early next year. Read an interview with the filmmaker in the AIGA journal and visit the movie’s MySpace page. Font lovers,  see also the "Thank You for Smoking" trailer.