A Billion Square Feet of Skin

TimessquareOur visual environment keeps getting more beautiful. As digital imaging technologies mature, old time sign painters have been replaced by grand format digital systems that can blow up any PhotoShop image to the side of a ten story building. And as this picture of Times Square from Wired New York reveals, a lot of the best looking signs have the best looking people, often with the fewest pieces of clothing.

According to InfoTrends/CAP Ventures, the wide format outdoor graphics market is one of the fastest-growing areas of digital printing. By 2008, giant ink jets are expected to produce more than 1 billion square feet of outdoor graphics in North America.