UPDATED SUMMER 2007
IN3 education programs are designed for business professionals at the director level and above. Most sessions assumes a basic understanding of modern business IT and a familiarity with current management, marketing and investment trends. Courses can be presented in the client's conference rooms, at off-site meeting facilities or concurrent with major industry conferences and trade shows.
THE INTERNET EVERYWHERE
Building on IN3's successful Internet Everywhere conference program, an intensive half-day tutorial describes the landscape of the pervasive Internet Protocol, analyzes notable successes and failures, and projects the two year, five year and ten year visions for continuous connectivity. The tutorial is followed by an interactive analysis of selected Internet everywhere applications giving attendees a chance to dissect and discuss important issues in commercial and cultural development. 10 to 50 attendees, two half-day sessions.
INTERACTIVE PUBLISHING WORKSHOP: CASE STUDIES IN NEW MEDIA
A highly interactive case study course covering the whole range of new media forms, the workshop begins with a short overview of paper-, disk- and telecom-based formats and introduces IN3’s six advantages of interactive media. Representative products are demonstrated and described, and attendees break into small groups to rate each case on a 12 point scale. The ratings are then reported to the group, discussed, debated and argued. The day closes with a summary and a checklist for analyzing new media projects. 20 to 30 attendees, two half-day sessions.
SCARY SMART: PRACTICAL ARTIFICIAL INTELLIGENCE
As all business becomes e-business, the companies with the smartest robots and the most intelligent systems will out-compete those with merely human assets. IN3's Artificial Intelligence session illustrates the pervasiveness of AI in the everyday, describes the relevant opportunities for information-based companies, and offers guidelines for building successful IT strategies around increasingly intelligent systems. 10 to 50 attendees, 3 to 4 hours.
ON-LINE ADVERTISING: SALES AND MARKETING IN CYBERSPACE
A heavily illustrated tutorial course for sales and marketing professionals, this session provides a feature-by-feature analysis of the selling potential of emerging interactive media. Key topics include permission marketing, AI personalization, collaborative filtering, intelligent agents and the role of brand in ecommerce. 10 to 100 attendees, 3 to 4 hours.
BROADBAND HOME NETWORKING REALITIES
A popular half-day session for media and programming executives, this session uses IN3 director Jack Powers' broadband brownstone to examine the practical issues in incorporating cable modems, DSL lines and both wired and wireless LAN technologies in the networked home. Cost and time calculations set the Internet home into the competitive media landscape and the gap between ideal and real world usage is described and discussed. 10 to 50 attendees, 3 to 4 hours.
BUILDING A DIGITAL MEDIA INFRASTRUCTURE
Designed for a broad creative and production audience, this seminar describes the development of structured multimedia databases as a prelude to entering the new media environment. The conversion of existing print, audio and video formats is discussed along with guidelines for producing new information in re-usable digital form. 10 to 50 attendees, 3 to 4 hours.
ELECTRIC PAGES: THE FUTURE OF PRINT IN THE INFORMATION AGE
A short, information-packed tutorial on the full range of interactive formats, this seminar provides a common vocabulary and shared perspective to a firm’s management, marketing, creative and production employees. Company-specific examples and interesting multimedia presentations provide an upbeat opportunity to focus everyone’s attention and energies on new media options. 10 to 100 attendees, 3 to 4 hours.
MASTERING THE INTERNET AND THE WORLD WIDE WEB
A hands-on course on business issues on the Internet, this session combines a brief overview of Internet history and geography with live demos of key concepts. The three main uses of the Internet are described along with the strategic opportunities, the sales and marketing issues and the production nuts and bolts of building a successful World Wide Web site. A guided tour of illustrative Web sites is capped off with discussions of the latest technologies like consumer-generated video, virtual reality and Web 2.0 concepts. 15 to 50 attendees with computers optional, two half-day sessions.
To discuss an IN3 Executive Education program for your company, contact
Jack Powers, Director
International Informatics Institute